MDWISE
MDwise is an insurance company that provides both marketplace and medicaid insurance for the state of Indiana.
They have since become a McLaren Company, but still provide essentially the same coverage for their customers.
The Challenge
Create an ad that will make Indiana residents aware of the state's medicaid program for distribution in underprivileged neighborhoods where residents likely qualify for the program. Create banner ad for company website to promote contest for low-income students to have a chance at winning a college scholarship. Create t-shirt design for customer service reps to wear during Customer Service Week.
What We Did
We created an ad targeting moms and children, the largest demographic that qualify for coverage in Indiana's medicaid program. Likewise we made a web banner ad that would let their members know that their young high school grads could win a scholarship for college. And finally, we took their direction in creating a t-shirt design for Customer Service Week.
What We Achieved
New member enrollment went up 150% upon rollout of the campaign. Contest entrants doubled while the banner ad was posted on the company website. The customer service reps loved the t-shirt design and their Customer Service Week celebration was a huge success.
27K
NEW MEMBER ENROLLMENT
1,877
IMPRESSIONS FOR CONTEST
498
CSR'S APPROVED OF TEE DESIGN